The Eiffel Tower stands tall as a global symbol, representing not only Paris but also France itself. Its iconic silhouette conjures up dreams and inspires countless artists and filmmakers to capture its splendor in various forms – from movies and documentaries to photographs and paintings.
But the Eiffel Tower’s allure goes beyond its artistic inspiration. It’s also a popular tourist destination, accessible to all. This accessibility translates into the use of its image across a wide range of products, each one a testament to the magic the tower embodies.
Filming the Eiffel Tower: A Look Behind the Scenes
From its iconic silhouette to its captivating views of Paris, the Eiffel Tower offers an exceptional backdrop for filming.
Capture the City’s Essence:
- Versatile Viewpoints: Choose between two stunning vantage points – 57 meters or 116 meters – thanks to the Tower’s two levels.
- Diverse Spaces: Find the perfect setting for your vision, whether it’s the bustling forecourt, the elegant floors, or even areas not typically open to the public.
Production-Friendly Approach:
The Eiffel Tower team is dedicated to ensuring a smooth filming experience. They strive to tailor their services to each project’s unique technical and artistic needs, ensuring the monument’s integrity is upheld while offering fair pricing for all operations.
Night Filming Considerations:
The Eiffel Tower’s captivating illuminations are protected. Therefore, filming at night requires prior authorization and payment of image rights.
Beyond the Everyday:
- Journalistic Coverage: Whether you’re reporting on the Eiffel Tower itself or its surrounding events, filming is possible both during the day and night, minimizing disruption to visitors.
- Technical Expertise: The team will work with you to determine the best technical solutions and safety regulations for your project, including access, equipment, and electrical needs.
- Extended Illumination: Special arrangements can be made to extend the tower’s illumination time for exceptional filming opportunities.
- Accessibility and Convenience: Vehicles can be parked on Avenue Gustave Eiffel for unloading before being moved.
The Eiffel Tower’s Image Rights: A Guide for Usage
The Eiffel Tower’s image is subject to different usage rules depending on the time of day and intended use.
Daytime Image Use:
The Eiffel Tower’s daytime image falls within the public domain, meaning its use is rights-free. You can reproduce it without seeking prior authorization from the SETE, the organization responsible for managing the Eiffel Tower’s image on behalf of the City of Paris.
Nighttime Image Use:
The Eiffel Tower’s nighttime illuminations, including its golden glow, twinkling lights, and special event lighting, are protected. Using the tower’s image at night requires prior authorization from the SETE. This authorization comes with a fee determined by the intended use and media plan.
Private Use vs. Professional Use:
Private individuals using the Eiffel Tower’s image for personal purposes don’t need prior permission. However, professionals must contact the team to learn about the specific conditions governing image use.
The “Eiffel Tower” Trademark:
“The Eiffel Tower” is a registered trademark, meaning it enjoys trademark protection. Any product bearing this reference requires a licensing agreement negotiated on a case-by-case basis.
Questions about the Eiffel Tower Brand?
If you have questions about using the “Eiffel Tower” brand, don’t hesitate to reach out to the dedicated team. They’re happy to guide you through the process and ensure your use aligns with the guidelines.
Conclusion
From its symbolic status to its captivating beauty, the Eiffel Tower offers a unique blend of accessibility and captivating appeal. Understanding the guidelines surrounding image and brand use ensures responsible and respectful utilization of this iconic landmark. Whether it’s capturing its elegance on film or incorporating it into a product’s branding, the Eiffel Tower invites you to experience its magic while respecting its legacy.
