The Eiffel Tower stands tall as a beacon of Parisian elegance and French pride, captivating hearts worldwide. Its iconic silhouette evokes dreams and inspires countless artists and filmmakers to immortalize its beauty in their creations. From movies to photographs and paintings, the Eiffel Tower’s presence graces a myriad of art forms.
But the Eiffel Tower’s allure extends beyond art. Its image adorns a vast array of everyday objects, a testament to its enduring magic. The question arises, though, how can one incorporate the Eiffel Tower into their work while respecting its legacy?
Filming the Eiffel Tower: Capturing Its Essence
The Eiffel Tower offers a unique backdrop for film productions, boasting stunning views of Paris from its two observation decks. The SETE, the Eiffel Tower’s management company, understands the allure of this iconic landmark and strives to make filming possible while safeguarding its integrity.
Whether you’re shooting a daytime or nighttime scene, the SETE’s dedicated team meticulously reviews each project to ensure it aligns with the Eiffel Tower’s standards and technical considerations.
Daytime filming is generally free for non-commercial use, but nighttime filming requires prior authorization and payment of rights due to the protected nature of the Tower’s illuminations.
For filmmakers:
- The Eiffel Tower’s diverse spaces, including its forecourt, floors, and even areas not open to the public, can be tailored to your production’s needs.
- A special service lift allows access between the ground level and the second floor, with dimensions suitable for most equipment.
- To ensure safety and minimize disruptions, technical solutions and safety regulations are carefully assessed during a pre-production phase.
- The Eiffel Tower’s illumination time can be extended on a case-by-case basis to accommodate your filming needs.
- Parking is available for unloading on Avenue Gustave Eiffel, but vehicles must be promptly moved.
The Eiffel Tower Brand: A Legacy to Cherish
The Eiffel Tower’s image is not just a visual spectacle; it’s also a trademark, representing the monument’s unique identity and enduring appeal.
While the Eiffel Tower’s image during the day falls within the public domain and can be used freely, its nighttime illumination, including the golden illumination, twinkling, beacon, and event lighting, is protected by copyright.
This means that any use of the Eiffel Tower’s image at night requires prior authorization from the SETE, and a fee will be determined based on the project’s purpose, media plan, and other factors.
For private individuals, capturing the Eiffel Tower for personal use is permissible without prior authorization. However, professionals must reach out to the SETE for guidance on the proper usage of the image.
Using the Eiffel Tower Brand: A Guide for Professionals
“The Eiffel Tower” is a registered trademark and its use on products requires a licensing agreement. The SETE reviews each licensing request individually, ensuring that the use of the Eiffel Tower brand aligns with its values and upholds its prestigious image.
If you have any inquiries regarding the use of the Eiffel Tower brand, feel free to contact the SETE. They’re ready to guide you through the process and ensure your project is in compliance with the guidelines.
This article highlights the Eiffel Tower’s multifaceted nature, showcasing its beauty, its accessibility for filming projects, and its importance as a brand. By understanding the conditions of use, you can ensure your project honors the monument’s legacy while capturing its awe-inspiring essence.
