The Eiffel Tower, standing tall as a symbol of Paris and France, captures imaginations worldwide. This iconic structure has attracted countless artists and filmmakers eager to feature its grandeur in their creations. From movies and documentaries to photographs and paintings, the Eiffel Tower has become a timeless muse.
But more than just a breathtaking landmark, the Eiffel Tower is also a popular tourist destination and its image is seen everywhere, from souvenirs to advertisements, reflecting its universal appeal.
Capturing the Eiffel Tower’s Image: Filming Services and Conditions
This section explores the specific filming services and conditions for capturing the Eiffel Tower’s unique charm.
Filming the Eiffel Tower: A Detailed Look
The Eiffel Tower team is dedicated to tailoring filming services to each individual project, carefully considering the technical and artistic needs of each production. The goal is to provide a harmonious blend of filmmaking requirements and the monument’s specifications. This includes fair pricing for filming operations, ensuring a transparent and professional approach.
Filming at night requires special attention, as the tower’s illuminations are protected and image rights apply. This means that prior authorization is necessary for nighttime filming.
Daytime filming, on the other hand, offers various possibilities.
- Filmers can capture the tower’s grandeur from the ground level, the first floor, or the second floor, enjoying adjustable views thanks to the tower’s two levels.
- Different spaces are available, including the forecourt, floors, and areas not open to the public, providing unique perspectives for filming.
- Daytime filming can occur even with the presence of visitors, with efforts made to minimize disruptions to the public.
- A dedicated service lift, offering convenient access between the ground level and the second floor, is available. This lift boasts ample dimensions, allowing for easy transport of filming equipment.
- Detailed planning and preparation are crucial to ensure safety and technical feasibility.
- This preparation stage involves careful consideration of electrical requirements, production control, access for teams and equipment, and other essential factors.
- The Eiffel Tower team is open to extending the illumination time on a case-by-case basis, adding a touch of magic to nighttime productions.
- For convenient unloading, vehicles are permitted to park on Avenue Gustave Eiffel, though they must be moved promptly.
The Eiffel Tower’s Image Rights: Understanding the Rules
This section delves into the complexities of image rights associated with the Eiffel Tower, providing valuable insight into how to use the tower’s image responsibly.
The Eiffel Tower’s image during the day is considered public domain. This means that its use is rights-free and reproduction is possible without prior authorization from the SETE (Société d’Exploitation de la Tour Eiffel), the company managing the Eiffel Tower’s image on behalf of the Paris City Hall.
However, the various illuminations of the Eiffel Tower, including the golden illumination, twinkling, beacon, and event lighting, are protected. This protection extends to the nighttime image of the Eiffel Tower, requiring prior authorization from the SETE for its use.
Using the Eiffel Tower’s image at night involves payment of rights, with the amount determined by the intended use, the media plan, and other relevant factors.
Private individuals capturing views of the Eiffel Tower for personal use do not require prior agreement. But professionals must contact the SETE team for guidance on the conditions of use governing images.
Protecting the Eiffel Tower Brand: Trademark Rights
This section focuses on the Eiffel Tower’s brand and the importance of trademark rights.
The phrase “The Eiffel Tower” is a registered trademark. This means that it is protected by trademark rights and its use requires authorization.
Products bearing this reference must be labelled with a licensing agreement, which is negotiated on a case-by-case basis. This ensures that the Eiffel Tower’s brand is used responsibly and maintains its prestigious image.
If you have any questions regarding the use of the Eiffel Tower brand, reach out to the SETE team for expert guidance.
