The Hôtel Costes, a Parisian landmark on Rue St.-Honoré, has captivated the city since its opening in 1995. Known for its opulent, bordello-inspired design by Jacques Garcia, the hotel has stood out against the minimalist trend. This unique style, with its small rooms and warren-like layout, could have been a recipe for failure, especially in Paris, where lavish hotels are plentiful. However, the Costes has defied expectations, attracting a devoted clientele, including fashion icons and industry insiders.
A Haven for Fashionistas and Celebrities
The Costes has become a beloved destination for fashion enthusiasts, particularly during the haute couture shows in January and July. Even those who embrace the “camel craps and the caravan moves on” philosophy of fashion, find themselves returning to the Costes. David Downton, a renowned illustrator who has captured the essence of fashion for countless houses and magazines, describes his stays at the Costes as “habit-forming.” He’s drawn to the luxurious rooms adorned with Pierre Frey silk and the scent of fresh red roses, even if they’re too small for him to sketch in.
A Parisian Scene with a Global Impact
The Costes experience extends beyond its charming rooms. The hotel’s restaurant patio is a vibrant social hub, where celebrities and fashionistas gather to mingle. It’s a place where you can spot Chanel-clad guests just moments after the Chanel show and then see them reappear in Schiaparelli, creating a fashionable parade.
The Costes brand goes beyond the hotel walls, thanks to the visionary brothers, Jean-Louis and Gilbert Costes, who understood the power of creating a mood. They built a reputation for stylish, design-forward establishments, including the iconic Café Costes, Le Café Marly, and L’Avenue. Their restaurants and cafes attracted a star-studded clientele, including Monica Bellucci and Yves Saint Laurent, and they established a global brand with their signature style.
Embracing Modernity: The Rise of Castiglione
The Costes, however, is not resting on its laurels. The hotel is undergoing a significant transformation, embracing a new chapter in its history. A new wing, known as Castiglione, is opening in a former hotel across the street. This new property is a departure from the traditional Costes, featuring a minimalist design by the late Christian Liaigre.
Castiglione offers a more spacious and modern experience, with larger rooms, luxurious amenities, and a distinct aesthetic. The use of wood paneling, carved brass, jewel-toned furniture, and Calacatta marble creates an atmosphere of sophistication and elegance.
A Blend of Tradition and Innovation
The Costes brand is evolving, offering guests the choice between the traditional, intimate ambiance of the original hotel and the sleek, modern design of Castiglione. Despite the contrasting styles, the two properties share a common thread: a commitment to providing exceptional experiences that capture the essence of Parisian style and hospitality.
While the Costes continues to be a symbol of timeless elegance, Castiglione represents the hotel’s embrace of contemporary design and luxury. The future of the Costes brand is bright, with a blend of tradition and innovation that will undoubtedly continue to captivate the city and the world.
