Paris, the City of Lights, is renowned for its iconic landmarks like the Louvre and the charming cobblestone alleys of Montmartre. But what about the hidden gems tucked away from the tourist throngs? In this article, we embark on an exclusive tour of Paris with India Mahdavi, an Iranian-French architect and designer known for her fantastical spaces and vibrant use of color. She reveals her favorite spots that capture the city’s unique essence beyond the well-worn paths.
A Journey Through Color and Design
India Mahdavi’s journey with design began in Tehran, where she was born in 1962. The rich tapestry of Persian art, steeped in centuries of tradition, infused her with a deep appreciation for color and its power to transform spaces. From her early Massachusetts upbringing to her years in Germany and the French Riviera, color remained a constant companion, shaping her perception of the world.
Mahdavi’s artistic journey led her to Paris, where she studied architecture at the prestigious École des Beaux Arts in the 1980s. Later, she pursued furniture design at Parsons School of Design in New York and graphic design at the School of Visual Arts. These diverse experiences culminated in her return to France, where she established her own studio in 1999, marking a significant chapter in her relationship with the city and Parisian design.
Inspired by her love of filmmaking, the vibrant colors of Iran, and her itinerant youth, Mahdavi’s design philosophy centers around storytelling. She skillfully employs light, unexpected color combinations, and often-overlooked materials to create spaces that reveal their hidden identities. Her signature style is evident in projects like the whimsical brasseries and the leather-sculpted, imaginative cinema, which embody a new, elevated art de vivre.
Beyond Paris, Mahdavi’s uplifting aesthetic has graced some of the world’s most remarkable residences, infusing them with daring colors, textures, and forms. From the iconic interiors of London eatery to the velvety ambiance of Geneva’s bakery, her design vision is evident in every space she touches.
Mahdavi’s Paris: A Design Lover’s Paradise
Discover New and Established Artists at Ketabi Bourdet
For a vibrant dose of art and design, Ketabi Bourdet in the 6th arrondissement is a must-visit. This young and dynamic gallery showcases the work of emerging artists like Inès Longevial and Audrey Guttman, alongside iconic 1980s design pieces by renowned names like Philippe Starck, Garouste & Bonetti, and Paolo Pallucco. Mahdavi describes it as “a collision of mediums,” perfectly encapsulating the contemporary arts scene. Ketabi Bourdet’s collection also includes creations by groundbreaking designers such as Gaetano Pesce, Ron Arad, and Martin Szekely, making it a treasure trove for design enthusiasts.
Fuel Your Design Inspiration at Galerie Kreo
Just a short walk away from Ketabi Bourdet, on the bustling rue Dauphine, lies Galerie Kreo, a renowned design gallery that has redefined the contemporary design landscape. Here, Mahdavi recommends exploring the works of renowned designers like Ronan Bouroullec, Konstantin Grcic, and Jasper Morrison. Founded by Clémence and Didier Krzentowski, Galerie Kreo began as an agency specializing in industrial projects before evolving into a gallery space in 1999. Their commitment to showcasing cutting-edge design has solidified their position as one of the most influential design galleries globally.
Immerse Yourself in Mahdavi’s Creative Universe on Rue Las Cases
For a true immersion into Mahdavi’s creative universe, head to rue Las Cases in the 7th arrondissement. Here, across five different locations, Mahdavi has meticulously woven her design vision into the Parisian streetscape. Her spaces, including Les Petits Objets, the showroom, the Project Room, the Tiny Room, and the Studio, showcase her collection of furniture, iconic objects, and unique collaborations with both traditional craftspeople and cutting-edge, young designers from around the world. This eclectic mix offers a glimpse into Mahdavi’s design philosophy and her passion for fostering creativity.
Embrace the Quirky Charm of La Maison Deyrolle
Step away from the chic elegance of the 7th arrondissement and delve into the intriguing world of La Maison Deyrolle, a taxidermy museum unlike any other. Located between the Musée d’Orsay and the Musée Maillol, this captivating space houses an impressive collection of taxidermy specimens, ranging from majestic mammals to delicate butterflies. Mahdavi describes it as a “cabinet of curiosities,” offering a glimpse into the diverse and fascinating world of natural history. Visitors can even purchase the items on display, making it a unique shopping experience for nature enthusiasts. La Maison Deyrolle also sells nature-themed artworks, books, prints, and a variety of lifestyle items, solidifying its status as a captivating and quirky destination.
Indulge in Classic French Cuisine at Chez Georges
For a taste of traditional Parisian charm, Mahdavi recommends Chez Georges, a brasserie in the 2nd arrondissement. This classic bistro exudes a timelessness that transports visitors back to a bygone era. As food critic Jay Rayner aptly described it, “inside it is always 1946.” Chez Georges is as renowned for its warm and welcoming atmosphere as it is for its delicious and generous traditional French cuisine. Mahdavi praises the restaurant for its “classic French bistro decor” and its home-cooked meals, all served with the friendly hospitality of its owner, Jean-Gabriel.
Embrace the Vintage Treasures of Les Puces de Paris Saint-Ouen
No Parisian adventure is complete without a visit to a flea market, and Les Puces de Paris Saint-Ouen is a must-see for vintage and antique enthusiasts. Located just outside the city in the northern suburb of Saint-Ouen-sur-Seine, Les Puces is the largest vintage and second-hand market in the world, attracting over 5 million visitors annually. This sprawling market, with its 7 hectares of covered markets, shopping streets, and countless vendors showcasing their wares, is a town in itself, offering a fascinating blend of history, culture, and unique finds.
Mahdavi describes Les Puces as “a place where I find inspiration.” She finds everything from vintage clothing and furniture to art and collectibles, making it a treasure trove for collectors and those seeking one-of-a-kind pieces. The market is also a great place to enjoy a leisurely Sunday lunch, offering a true Parisian experience.
Beyond the Tourist Trail: A Personal Connection to Paris
Paris is a city that evokes strong emotions, both positive and negative. Whether you’re a fan or a critic, Mahdavi’s tour encourages you to look beyond the well-trodden paths and discover the hidden gems that make this city so unique. Her journey through Paris is a testament to the power of design to connect us to places and ignite a sense of wonder and curiosity. By embracing the unexpected and the unconventional, you can discover a side of Paris that goes beyond the tourist trail and resonates with your own personal experiences.
