This summer, the Palais de Tokyo in Paris is buzzing with activity, fueled by the excitement of the 2024 Olympic and Paralympic Games. The contemporary art center has transformed into a hub for Olympic events, hosting an array of experiences that showcase the spirit of the Games. Among these exciting offerings is “The World of Air France,” a pop-up experience that blends French culinary artistry, sustainable fashion, and the thrill of travel.
A Taste of France: Food and Fashion
Air France’s pop-up at the Palais de Tokyo is a feast for the senses, offering a unique blend of food, fashion, and aviation. From July 27th to August 11th, visitors can immerse themselves in a world of French hospitality.
The highlight of the pop-up is undoubtedly the restaurant, featuring a tantalizing menu crafted by three Michelin-starred chef Arnaud Lallement. Dishes range from succulent chicken and fish to delectable vegetarian options, ensuring something to tempt every palate. The restaurant also boasts an exquisite dessert menu, curated by none other than Nina Métayer, the reigning “World’s Best Pastry Chef 2024.” With their culinary mastery, both Lallement and Métayer showcase the rich heritage of French cuisine, offering visitors a taste of French “savoir-faire.”
The restaurant’s ambiance evokes the elegance of an Air France flight, seating up to 80 guests in a space that echoes the spirit of travel. The traditional French dining experience, complete with an appetizer, starter, main course, cheese, and dessert, is enhanced by aviation-inspired tableware designed by the renowned Jean-Marie Massaud.
Beyond the culinary delights, the pop-up features an exhibition space that delves into Air France’s rich history and ambitious future. The exhibition celebrates the airline’s newest business cabin design, highlighting the latest innovations that elevate the Air France travel experience. Visitors can also admire the stunning red dress with an “endless train” designed by Rabih Kayrouz, featured in Air France’s brand video.
A Journey Beyond Imagination: Exploring Air France’s Legacy
For an immersive experience, visitors can step inside Air France’s iconic long-haul Airbus A350 and take a virtual reality tour of the aviation cockpit. This state-of-the-art simulation allows guests to understand the complexities of flight and appreciate Air France’s commitment to excellence in aviation.
Air France has also unveiled its “Welcome to All Fans” collection, a range of branded items available at the Palais de Tokyo pop-up and online. This exciting collection, created in collaboration with sustainable fashion specialists, is a testament to Air France’s commitment to environmental responsibility.
One of the collection’s star pieces is the “I used to be an airplane seat” sneaker, crafted from recycled fabrics sourced from the Airbus A380s. This unique design, made in Portugal, showcases Air France’s commitment to sustainability and circular fashion.
The “Welcome to All Fans” collection also features a wide variety of other items, including collectible upcycled goods, designer objects, travel accessories, luggage, toys, model aircraft, notebooks, and more.
Air France’s pop-up at the Palais de Tokyo is a celebration of French culture, innovation, and travel, offering a unique blend of culinary delights, immersive experiences, and sustainable fashion. It’s a perfect destination for anyone looking to experience the magic of Air France and the excitement of the 2024 Olympic and Paralympic Games.
