The year is 1973, and the tobacco industry is about to witness a groundbreaking moment. For the first time, a Cuban cigar brand is created specifically for one country at the request of its government. This wasn’t just any country, it was France, a nation renowned for its luxury goods and sophisticated tastes.
A Legacy of Luxury
France’s Minister of Finance, Valéry Giscard d’Estaing, envisioned a cigar brand that perfectly complemented champagne and elevated the image of France. He turned to SEITA, the official French importer of Cuban cigars, and tasked them with creating a cigar that would embody French elegance. The name Quai d’Orsay, a street in Paris known for its prestigious offices, became synonymous with the brand’s commitment to luxury and refinement.
A Taste of France
French preferences for lighter and milder cigars shaped the brand’s distinctive blend. Wrappers with a soft golden-brown hue were carefully chosen, creating a visually appealing cigar that appealed to French tastes.
A Brand Evolving with the Times
For four decades, Quai d’Orsay was exclusively available in France. This exclusivity, however, had its challenges. Supply shortages in the 1990s, combined with a failure to adapt to the growing demand for thicker cigars, led to declining sales.
But the brand’s fortunes changed dramatically in 2011 when Quai d’Orsay launched a robusto cigar for the Asia-Pacific market as part of the Regional Edition program. This marked the brand’s foray into the global market, and aficionados across the world embraced its delicate, creamy flavors.
A New Era of Habanos
In 2017, Quai d’Orsay underwent a major transformation, introducing two new vitolas and a modern, sophisticated image. These changes reflected the evolution of the Habanos brand, moving towards a more modern and luxurious aesthetic.
A Legacy of Flavor
Quai d’Orsay offers a variety of sizes and profiles, each with its unique character:
- Quai d’Orsay No. 50: This petit robusto delivers creamy and cinnamon notes, perfect for a luxurious morning ritual.
- Quai d’Orsay No. 54: A substantial cigar with a thick ring gauge, ideal for the modern smoker seeking a longer, richer experience.
- Quai d’Orsay Coronas Claros: The original corona, offering a classic blend of elegance, light body, and creamy flavors.
While the original Imperiales vitola has been discontinued, its spirit lives on through special releases, reminding us of the brand’s rich history.
A Cigar for the Future
Quai d’Orsay’s journey has been one of innovation and adaptation. From its humble beginnings as a French-exclusive brand to its global presence, the brand has consistently evolved to meet the changing demands of the cigar market. As Quai d’Orsay continues to shape the future of Habanos, its commitment to luxury, quality, and innovation remains a cornerstone of its success.
