On a crisp Sunday afternoon in 1889, the Eiffel Tower stood tall, a testament to human ingenuity. The grand structure, completed just in time for the Universal Exhibition in Paris, witnessed a celebratory moment. Gustave Eiffel, the visionary architect, led a group of guests up its 1,792 steps, culminating in a breathtaking view from the summit. A symbolic flag was hoisted, and a 21-gun salute echoed through the air, marking the pinnacle of construction. Champagne flowed, and Eiffel was bestowed with the prestigious Légion d’Honneur, a fitting reward for his achievement amidst the criticism he had endured. The “monstrous, pointless Eiffel Tower,” as some had derided it, was now a symbol of Parisian pride.
The Aging Lady Needs a Facelift
Fast forward 125 years, and the celebrations are decidedly muted. The Eiffel Tower, affectionately known as the “old lady,” is in dire need of a makeover. The once-majestic structure is currently entangled in a web of seemingly endless repairs, hindering its ability to welcome visitors with the same grace as it once did. The first-floor platform is undergoing a complete overhaul, while a makeshift structure erected at the base facilitates the transportation of materials and the removal of debris. Two of the tower’s three lifts are out of service, causing considerable inconvenience to tourists who often find themselves waiting for hours to ascend. The situation has led to a stark reality – the tower’s ability to cater to its eager visitors is significantly compromised.
A Pricey Restoration
The extensive repairs, particularly on the west lift, have become a financial drain. What was initially projected to be a two-year project has stretched to six years, with the cost tripling to a staggering €36 million. The decision to maintain the original hydraulic drive system, a homage to Eiffel’s vision, has contributed to the drawn-out process. The discovery of lead and the need for further structural investigations have added to the complexity of the project. The painstaking process of preserving the tower’s original design has come at a significant cost, solidifying its position as the world’s most expensive lift.
A Difficult Balancing Act
The extended closure has taken a toll on the tower’s revenue. The ongoing repairs, including those on the north lift which are currently out of service, have led to a decrease in visitor numbers. While the numbers rebounded in 2013, the company managing the tower, SETE, was forced to concede that it wouldn’t be able to fulfill all its investment promises before the end of its concession in 2015. A revised contract has been agreed upon, requiring an exceptional payment of €16 million to the city council in exchange for the postponement of certain renovations.
A New Lease on Life
Despite the ongoing challenges, the Eiffel Tower is undergoing a transformation. Carpenters and painters are meticulously working on the first-floor platform, creating a brand new experience for visitors. New shops and a museum are being set up, and the Salon Eiffel is being adorned with carpets to cater to business meetings. A glass walkway encircling the central void promises a thrilling experience, offering a unique perspective 57 meters above the ground.
A Shift in Strategy
The restoration goes beyond mere cosmetic enhancements. The Eiffel Tower’s management is adopting a new business model, recognizing that the tower has reached its visitor capacity. Rather than focusing on accommodating more people, the emphasis is now on providing a more enriching experience. The aim is to encourage visitors to spend more time exploring the tower, browsing the shops, enjoying the restaurants, and engaging in guided tours. This shift in strategy aims to increase a visitor’s average spending, a crucial factor in bolstering revenue.
A Family Legacy
Nathalie Szabo, the daughter of Pierre Bellon, the founder of Sodexo, has taken the lead in implementing this vision. With her experience in flagship operations, she is overseeing the transformation of the Eiffel Tower, including the management of the restaurant by renowned chef Alain Ducasse. This partnership has been a resounding success, nearly doubling sales despite the steady visitor numbers. The restaurant, coupled with promotional schemes, has catered to diverse tastes, offering everything from quick refreshments to gourmet lunches. The recent addition of a champagne bar on the third floor has become a popular destination for those looking to savor a glass of bubbly while enjoying the breathtaking panoramic view.
An Ambitious Vision
The future of the Eiffel Tower is bright, with plans to create an underground entrance hall. This ambitious project, similar to the one at the Louvre, could potentially accommodate more visitors, while enhancing the overall experience. Consultants are currently assessing the feasibility of the proposal, which was included in the election manifesto of Socialist mayor Anne Hidalgo. While the project holds immense potential, it also presents challenges, including determining the location of various amenities and services, the cost of construction, and the potential impact on the surrounding area.
A Timeless Legacy
Despite the ongoing challenges, the Eiffel Tower remains an enduring symbol of Paris. Its journey from controversial structure to a global icon is a testament to its enduring appeal. The restoration project, albeit costly and complex, reflects a commitment to preserving this beloved landmark, ensuring it continues to enchant generations to come. The Eiffel Tower, much like its namesake, continues to overcome obstacles, constantly evolving while remaining true to its heritage. As the tower continues its transformation, the world will continue to be captivated by its enduring beauty and timeless appeal.
