Imagine a world where your clothing, makeup, and perfume are perfectly tailored to your unique style and preferences. Alibaba Wonder Avenue, an immersive retail experience in Paris, is bringing this vision to life. This showcase offers a glimpse into a future where artificial intelligence (AI) transforms the way we shop.
A Personalized Retail Journey Powered by AI
At the heart of the Wonder Avenue experience lies Qwen, Alibaba Cloud’s powerful large language model (LLM). Visitors begin by sharing their likes, dislikes, and hobbies with this virtual shopping assistant. Qwen uses this information to create a personalized virtual avatar that reflects the visitor’s style. This digital twin can be further customized with makeup, clothing, and other accessories.
The experience takes a thrilling turn as visitors enter a virtual world that mirrors the real one. They can even smell the perfume recommended by Qwen and walk the catwalk alongside their virtual selves. The English and French-speaking smart assistant guides visitors through the showcase, narrating their journey and highlighting the wonders of AI-powered shopping.
A Glimpse into the Future of Retail
Beyond the captivating experience, Alibaba Wonder Avenue demonstrates the immense potential of AI in revolutionizing retail. AI-enhanced shopping is already transforming online platforms like Taobao. Wenwen, a generative AI application, provides users with detailed product recommendations and helps them navigate the vast array of promotions.
Tmall Luxury Pavilion takes this integration a step further, blending the virtual and real worlds. This digital mall replicates the Parisian high-end shopping hub, La Place Vendôme, offering a unique online shopping experience with interactive boutiques from top luxury brands.
Sustainability at the Forefront
While the virtual world offers endless possibilities, Alibaba understands the importance of minimizing environmental impact in the real world. To achieve this, Wonder Avenue embraces sustainability by utilizing Alibaba Cloud’s Energy Expert platform. Energy Expert provides guidance on building and operating the exhibition in a carbon-conscious manner, using sustainable materials, reducing energy consumption, and maximizing natural lighting and ventilation.
The same sustainable principles are being implemented at the Olympic Games venues in Paris, demonstrating Alibaba’s commitment to building a more sustainable future. By leveraging its cutting-edge technologies, Alibaba is making the Olympic Games more efficient, sustainable, and inclusive.
Alibaba Wonder Avenue serves as a powerful testament to the transformative potential of AI in retail. As AI continues to evolve, we can expect even more innovative and personalized experiences, pushing the boundaries of shopping and bringing us closer to a future where our desires and needs are seamlessly met.
