Hôtel Costes, nestled on a glamorous stretch of Rue St.-Honoré, has been a Parisian fixture since its grand opening in 1995. With its bordello-inspired design by renowned interior architect Jacques Garcia, the hotel stands in stark contrast to the minimalist trend that dominated the era. Its warren-like structure, with its small, intimate rooms, defied conventional expectations, especially in a city known for its palatial hotels. This unconventional approach seemed like a risky gamble, considering the fickle tastes of fashion enthusiasts, who make up a significant part of the hotel’s clientele.
A Timeless Icon
However, Hôtel Costes’s appeal has endured. Despite the transient nature of the fashion world, the hotel has become a must-visit destination for industry insiders. Valentino’s entire press and design team are among the many who refuse to stay anywhere else in Paris. This enduring allure stems from a unique combination of timeless style, a lively atmosphere, and an undeniable sense of intrigue.
David Downton, a celebrated British illustrator, captures the spirit of the hotel perfectly. Having witnessed countless fashion seasons and the ever-changing whims of the industry, he confesses that Hôtel Costes is the one place that has remained constant. “The camel craps and the caravan moves on,” he says, quoting a common fashion adage. “But it never moved on from the Costes.” Downton’s words encapsulate the enduring appeal of this Parisian institution. He finds himself drawn back to the hotel, captivated by its luxurious rooms adorned with Pierre Frey silk and the intoxicating scent of fresh red roses. Even though these rooms may be too small for his artistic endeavors, he readily admits to their “habit-forming” charm.
Beyond the Boudoir: A Parisian Playground
Hôtel Costes is not just a place to rest your head. It’s a vibrant hub where the Parisian fashion scene unfolds. The restaurant patio becomes a theatre of the absurd where guests can indulge in a puff of cigarette smoke while observing the ever-changing parade of style. You might spot a Chanel-clad guest after the show, effortlessly transitioning into a Schiaparelli ensemble for a night out. The hotel becomes a stage for a captivating spectacle of fashion, glamour, and Parisian savoir-faire.
A Legacy of Scene-Setting
Jean-Louis Costes, the hotel’s visionary owner, had already mastered the art of scene-setting before opening the hotel. He and his brother, Gilbert, had revolutionized the Parisian dining scene, replacing traditional bistros with sleek, design-forward restaurants, serving delicious Thai-inspired dishes. They understood the power of mood lighting and the importance of creating a space that flattered its clientele, which included the likes of Monica Bellucci and Yves Saint Laurent.
Their ventures, such as Café Costes, designed by the young Philippe Starck, and Le Café Marly, inside the Louvre, became iconic Parisian landmarks. They continued to expand their empire, establishing L’Avenue, a post-shopping destination catering to the elite, just steps away from the renowned Hôtel Plaza Athénée.
A Legacy Evolving: The Rise of Castiglione
Hôtel Costes has always defied expectations. But even this iconic institution is embracing change. A new wing, named Castiglione, is rising just around the corner, occupying the former Hôtel Lotti on the Rue de Castiglione. This expansion marks a significant departure from the original hotel’s design aesthetic. Castiglione stands as a separate universe, boasting a contemporary and minimalist style that stands in sharp contrast to the bordello-inspired glamour of its predecessor. The new wing’s elegant lobby and check-in area serve as a shared space for guests of both hotels.
Jean-Louis Costes describes Castiglione as a mature evolution. He has embraced a new approach to hotel design, enlisting the expertise of renowned minimalist designer Christian Liaigre, who tragically passed away shortly before the project’s completion. Liaigre’s signature style is evident throughout Castiglione. Clean lines, wood paneling, carved brass door handles, and jewel-toned furniture create an atmosphere of refined sophistication. Oversized bathrooms feature eye-catching Calacatta marble, adding a touch of luxurious opulence.
A New Era of Luxury and Privacy
Castiglione also caters to the discerning traveler’s desire for spacious comfort. Even the smallest rooms offer ample space, measuring nearly 500 square feet. Deluxe suites go beyond the ordinary, featuring rowing machines in the bathroom, a testament to the hotel’s commitment to wellness. One suite boasts a private terrace with breathtaking views of Le Secret, a striking gold sculpture by David Altmejd, adding a touch of contemporary art to the hotel’s ambiance.
Castiglione also emphasizes privacy and exclusivity. A dedicated elevator and private VIP entrance cater to those seeking a discreet arrival. Naomi Campbell, a fashion icon in her own right, recently described the new wing as “beyond”, a sentiment echoed by many who have had a sneak peek.
A Blend of Tradition and Innovation
Hôtel Costes has always been a place where luxury and a touch of whimsy coexist. Guests embraced its unpredictability, relishing the challenge of navigating its eccentric service. The new Castiglione wing, with its minimalist aesthetic and modern amenities, marks a departure from this tradition, yet it does not entirely abandon the spirit of the original hotel. It embraces a new generation of travelers, offering a blend of sophistication, luxury, and innovation.
Hôtel Costes, with its iconic past and its promising future, continues to hold a special place in the hearts of Parisians and visitors alike. It remains a testament to the enduring allure of Parisian chic and the power of evolution in the face of tradition. The hotel’s story is a reminder that innovation and a touch of whimsy are the cornerstones of a truly timeless institution.
