L’Avenue, the chic Parisian brasserie nestled on Avenue Montaigne, is a familiar sight for those in the know. Owned by the renowned Jean-Louis Costes and Alex Denis, the minds behind other popular Parisian establishments like L’Hôtel Costes and Le Marigny, this restaurant has been a go-to spot for over two decades. Celebrities and style icons alike flock to its doors to dine, drink, and mingle in the heart of the city.
This restaurant doesn’t simply copy the traditional Parisian dining experience. While you won’t find classic dishes like coq au vin, cassoulet, or moules frites, you will find a tantalizing menu crafted by Chef Didier Coly of the Costes Group. His global-inspired creations, like spicy lobster pasta, sliced avocado with vinaigrette, and grilled filet mignon, tantalize taste buds. Asian-inspired dishes, such as shrimp dumplings, chicken spring rolls, and Tom Yum sea bass, add an exciting twist to the menu.
Parisian Charm Meets New York Sophistication
The restaurant’s prime location on a corner of a luxurious shopping area makes it hard to miss. It’s a popular spot to unwind after a shopping spree, offering a respite from the bustle of the city. The elegant atmosphere and delicious cuisine make for a perfect Parisian escape.
Now, New Yorkers can enjoy the Parisian charm of L’Avenue without crossing the Atlantic. The beloved brasserie has opened its doors in the Big Apple, taking up residence on the ninth floor of Saks Fifth Avenue. This new outpost, L’Avenue at Saks, is the talk of the town, with reservations being highly sought after.
The Perfect Blend of Parisian Elegance and New York Flair
The idea for this transatlantic expansion blossomed around 2015, coinciding with Saks’ ambitious renovation project. Recognizing the shared values and vision, the teams from Saks and L’Avenue saw the potential for a winning partnership.
While the Parisian and New York locations share common threads, they are also distinct in their aesthetic. The Parisian location boasts a lavish design by Jacques Garcia, featuring plush banquettes, velvet curtains, and gold accents. New York’s look, envisioned by Philippe Starck, is more modern and streamlined, offering a fresh take on Parisian elegance.
More Than Just a Meal: A Parisian Escape
L’Avenue at Saks offers a variety of dining experiences. The main dining room on the ninth floor is perfect for a full-fledged culinary adventure, while the Pierre Hermé counter allows you to take home some of the world-famous macarons, available in unique flavors like rose and crème brûlée.
For a more casual experience, head to the Le Chalet bar and lounge on the lower level. This cozy space, adorned with vintage ski accents and blankets, invites you to relax with a cocktail and light bites. The spacious outdoor terrace is the perfect spot for alfresco dining and soaking up the city vibes.
A Consistent Experience: From Paris to New York
One thing that remains consistent between the two locations is the exceptional service and delicious cuisine. The iconic fries from the Parisian location didn’t disappoint in New York. The generous portions, perfectly browned, and evenly crisped fries are a must-try.
No meal at L’Avenue is complete without dessert. While the delicate Hermé macarons are tempting, the sublime Hotel Costes cheesecake is the perfect decadent finish. This cloud-like creation, perfumed with vanilla and enrobed in a graham cracker crust, will leave you wanting more.
