Imagine this: you walk into a stylish haven, filled with Art Brut prints, marble vases, art catalogues, and African stools. This isn’t just any hotel; it’s Brach, the most fashionable spot in Paris’s 16th arrondissement. Think elegant Parisian vibes with a modern twist, and you’ll get the essence of Brach. It’s like stepping into a museum of cool, situated right in the heart of a district home to iconic landmarks like the Arc de Triomphe, the Palais de Tokyo, and the Bois de Boulogne.
A Starck-Designed Oasis
Brach is the brainchild of renowned designer Philippe Starck, whose signature style has graced hotels from Miami to Singapore. The hotel is housed in a former 1970s postal sorting facility, which has been transformed into a vibrant space filled with energy, warm colors, and unique conversation starters. Custom chairs crafted from leather and sticks, as well as tables adorned with Maasai beadwork, add an eclectic touch.
Rooms That Wow
Step inside a Brach room and prepare to be amazed. Bright lighting, an abundance of mirrors, and walls of windows create a luminous atmosphere. The decor is a true reflection of Starck’s signature style – an eclectic mix of framed surrealist photographs alongside African masks, lamps doubling as book stands, rich rosewood walls, and grand leather headboards.
The gorgeous bathrooms are adorned with trendy cacti and feature soaking tubs and sinks carved from unfinished marble. To enhance your stay, Brach provides guests with complimentary smartphones, and an in-room concept store replaces the traditional mini bar, offering games and pre-mixed cocktails from Avantgarde Spirits Company.
Luxury Meets Indulgence
Want even more luxury? The suites offer terraces with hot tubs and stunning views of the Eiffel Tower, as well as access to the rooftop vegetable garden and henhouse. For the ultimate experience, opt for the Suzanne or Georges suites.
Gastronomic Delights
Brach’s restaurant scene is buzzing throughout the day and night. Even breakfast is a vibrant affair, with organic eggs Benedict with Label Rouge salmon and omelettes with black truffle on the menu. Chef Adam Bentalha showcases his Mediterranean cooking expertise, highlighting the finest ingredients, such as Franco Guli’s cured charcuterie. The soundtrack and casually attired waiters complement the cool clientele.
Exceptional Service
From the doorman to the fitness trainers, Brach’s service is impeccable.
A Chic Parisian Crowd
Brach attracts a stylish crowd of chic Parisians, cool-hunting locals, business power brokers, and the neighborhood’s elegant bourgeoisie. This trendy hotel has become the new destination hang-out, adding a touch of modern luxury to the 16th arrondissement.
A Sanctuary of Wellbeing
Brach offers a luxurious escape with its subterranean fitness club inspired by 1930s boxing clubs, a swimming pool with a killer sound system, and a 35-person plunge pool. Relax and rejuvenate in the salt grotto, hammam, sauna, or barbershop.
Is it Worth It?
Absolutely. Brach Paris is a sexy, stylish, and energetic haven that exudes a cool and fun vibe. It’s a true gem in the Parisian landscape, offering a unique blend of modern luxury and Parisian chic.
Just one suggestion: espresso machines in the bedrooms would elevate the experience even further.
