Imagine stepping into a world of low-lit elegance, where the air hums with an intoxicating blend of contemporary and vintage sounds. This is the essence of Hôtel Costes, a Parisian institution that has redefined the concept of luxury and cool. Elodie Costes, the creative director of the brand, describes the hotel’s atmosphere as a “unique escape from the city and the crowd,” a sentiment echoed by the hotel’s loyal clientele, which includes fashion icons, celebrities, and even royalty.
The hotel’s allure extends far beyond its opulent décor and captivating atmosphere. Hôtel Costes has become a global phenomenon, synonymous with a sophisticated and understated lifestyle. Its signature sound, carefully curated by renowned DJ Stephane Pompougnac, has captivated audiences worldwide, selling over six million copies on CD and launching a dedicated channel on Apple Music. The hotel’s distinctive aesthetic has also inspired collaborations with top brands like Eres, Essie, and even Apple Music, creating a cohesive and luxurious experience.
The Art of Subtlety
Hôtel Costes’ success lies in its ability to cultivate a sense of exclusivity and mystery. Unlike many hotels that strive for widespread media attention, the Costes family prefers to let their work speak for itself. They carefully manage their public image, limiting press interviews and eschewing traditional public relations agencies. This calculated strategy has only heightened the hotel’s mystique, attracting a discerning clientele who appreciate the art of the understated.
The hotel’s Instagram presence is a testament to this philosophy. Instead of showcasing typical hotel imagery, such as perfectly arranged croissants or manicured gardens, the account features artistic and evocative images that capture the essence of the Costes lifestyle. This deliberate approach underscores the hotel’s commitment to authenticity and individuality, a core value that resonates with its target audience.
A Legacy of Vision
The story of Hôtel Costes is a testament to the visionary spirit of its founders, Jean-Louis and Gilbert Costes. Pioneers in the boutique hotel category, the brothers were renowned for their ability to anticipate trends and create spaces that transcended the ordinary. Jean-Louis, a Parisian icon, collaborated with renowned architect Philippe Starck to design his first restaurant, Café Costes, in the early 1980s, demonstrating his keen eye for design and his ability to create spaces that were both innovative and timeless.
Hôtel Costes itself is a testament to this philosophy. Opened in 1995, the hotel defied conventional notions of boutique design, embracing a baroque aesthetic with a modern twist. This bold choice, driven by the vision of renowned French designer Jacques Garcia, solidified the hotel’s unique identity and set it apart from its contemporaries.
A Brand Beyond Walls
The influence of Hôtel Costes extends far beyond its walls. The hotel has successfully translated its unique brand into a range of coveted products, each meticulously crafted to embody the hotel’s signature style. From luxurious candles to exclusive swimwear, the Hôtel Costes brand has become a symbol of sophistication and understated luxury.
The hotel’s commitment to creating unexpected experiences is evident in its design and its offerings. The hidden indoor pool and steam room, a tranquil oasis beneath the vibrant nightclub, exemplifies this approach. This unexpected juxtaposition of elements adds to the hotel’s mystique and enhances its overall experience.
The future of Hôtel Costes is bright, with plans for expansion underway. However, the Costes family remains committed to maintaining the hotel’s distinct identity. The new phase of the hotel will introduce larger, more modern rooms with stunning city views, but the core values of understated luxury and subtle elegance will remain unchanged.
Hôtel Costes is more than just a hotel; it’s a lifestyle. It’s a place where design meets luxury, where music sets the mood, and where discreet exclusivity reigns. In an era of oversaturation and noise, Hôtel Costes stands as a testament to the enduring power of quiet elegance and subtle sophistication.
