The Eiffel Tower stands tall as a symbol of Paris and France, capturing the hearts and imaginations of people worldwide. Its iconic silhouette has graced countless films, documentaries, paintings, and photographs, paying tribute to its enduring charm and grandeur.
But the Eiffel Tower’s allure extends beyond its artistic appeal. It’s a popular destination, accessible to all, and its image graces a multitude of objects, each one reflecting the tower’s magical presence.
Capturing the Eiffel Tower on Film: A Behind-the-Scenes Look
Filming the Eiffel Tower presents unique opportunities and challenges, requiring careful consideration and adherence to specific guidelines.
To accommodate diverse projects, the Eiffel Tower team works closely with filmmakers to ensure their artistic vision aligns with the monument’s historical significance and safety regulations.
Filming during the day and night is possible, with the Eiffel Tower team offering:
- Flexible view heights: Choose between the 57-meter and 116-meter levels for breathtaking panoramic vistas.
- Diverse filming locations: Access the forecourt, floors, and even areas normally off-limits to the public.
- A dedicated team: Our team will guide you through the process, offering technical expertise and ensuring the project aligns with the monument’s specifications.
Filming at night involves special considerations.
- Illuminations protected: The Tower’s enchanting illuminations are protected, requiring specific authorization and payment of image rights.
- Technical solutions: Our team will work with you to address technical requirements, safety regulations, and access for equipment and crew.
- Extended illumination: The duration of the illuminations can be adjusted on a case-by-case basis for filming purposes.
- Convenient parking: Vehicles can be parked for unloading on Avenue Gustave Eiffel, with the expectation of moving them afterwards.
The Eiffel Tower Image: Public Domain by Day, Protected by Night
The image of the Eiffel Tower during daylight hours is considered public domain. This means you are free to use and reproduce the image without prior permission from the Eiffel Tower management company, the SETE.
However, the Eiffel Tower’s various illuminations, including the golden illumination, twinkling lights, beacon, and special event lighting, are protected.
Therefore, using the Eiffel Tower image at night requires prior authorization from the SETE and payment of image rights. The fee depends on the intended use and media plan.
For individuals capturing personal photos of the Eiffel Tower for private use, prior authorization is not required. Professional photographers, however, must contact the SETE to understand the specific conditions of use for commercial purposes.
The Eiffel Tower Brand: Protecting its Legacy
The phrase “The Eiffel Tower” is a registered trademark.
Using this trademark on products requires a licensing agreement, which is reviewed on a case-by-case basis. This ensures the proper use and protection of the Eiffel Tower’s brand identity.
The Eiffel Tower’s iconic image and brand represent a legacy of beauty, innovation, and cultural significance. By understanding and respecting the guidelines for using the Eiffel Tower image and brand, we can all contribute to protecting and preserving this cherished landmark for generations to come.
