The Eiffel Tower, standing tall and proud in the heart of Paris, is more than just a beautiful structure. It’s the iconic symbol of France, recognized worldwide. Its name evokes images of romance, history, and grandeur. This iconic landmark is not just a symbol but a popular tourist destination, attracting millions of visitors each year. Its allure extends beyond tourism, inspiring artists and filmmakers to capture its beauty in their works.
But using the Eiffel Tower’s image comes with rules, just like any other valuable asset.
Capturing the Eiffel Tower on Film
Whether you’re shooting a film, documentary, or even a commercial, the Eiffel Tower offers stunning backdrops. Day or night, its unique presence adds a special touch to any project.
The Eiffel Tower team carefully considers each request, ensuring that filming adheres to the monument’s architectural integrity and safety regulations. They prioritize the smooth operation of the Tower while accommodating the needs of filmmakers.
Filming during the day is generally permitted, offering a variety of angles and perspectives. Night filming requires special authorization due to the protected nature of the Eiffel Tower’s illuminations, which transform the landmark into a dazzling spectacle.
Special arrangements can be made for filmmakers, including:
- Access to various locations within the tower, from the open forecourt to the non-public areas.
- Use of a dedicated service lift for transporting equipment and crew.
- Extending the illumination time, subject to approval and specific conditions.
- Designated parking for unloading vehicles.
Technical aspects, such as electrical requirements, production control, and crew safety, are meticulously addressed to ensure a seamless filming experience.
The Image Rights of the Eiffel Tower
The image of the Eiffel Tower by day is considered public domain, meaning its use is free. You can freely reproduce it without any need for authorization from the SETE, the company that manages the Tower’s image on behalf of the City of Paris.
However, the illuminations of the Eiffel Tower, which change its appearance at night, are protected and require authorization. Using the Eiffel Tower’s image at night necessitates obtaining permission from the SETE and paying corresponding rights fees, depending on the intended use and media plan.
Personal photographs and videos taken by individuals for private use do not require authorization. But professionals should contact the SETE for guidance on image rights and usage conditions.
The Eiffel Tower Brand: More Than Just an Image
The phrase “The Eiffel Tower” is a registered trademark, indicating its unique brand identity. This means that using the name or the Tower’s image for commercial purposes requires a licensing agreement.
The SETE carefully evaluates each request on a case-by-case basis, ensuring that the use of the Eiffel Tower brand is consistent with its image and aligns with the values it represents.
Need information on using the Eiffel Tower image or brand? Contact the SETE for guidance and to discuss your specific project.
