It’s exciting news for French weather enthusiasts! The Weather Channel France, a joint venture between The Weather Company, an IBM Business, and Prisma Media, a prominent French media group, is officially here! This collaboration aims to provide French audiences with accurate and localized weather information, making it easier for them to stay informed about the weather in their area.
A Partnership Focused on Local Information
The partnership brings together the expertise of The Weather Company in weather forecasting and Prisma Media’s knowledge of the French audience. This means that The Weather Channel France will not only provide localized weather forecasts but also incorporate locally relevant content, such as news, videos, and articles from Prisma Media’s Télé Loisirs brand.
Daniel Daum, Executive Director of Prisma Media TV-Entertainment, expressed his excitement about this collaboration, highlighting the innovative nature of The Weather Channel as a big data platform offering ultra-personalized local weather forecasts. This partnership further enhances Prisma Media’s digital offering, reaching 17 million unique visitors per month on its web and mobile platforms.
Weather Insights at Your Fingertips
As part of this partnership, The Weather Channel France offers a comprehensive range of weather-related information, including:
- Detailed weather maps showing temperature, wind conditions, satellite radar imagery, and weather alerts for specific regions.
- Weather impacts on lifestyle and health such as pollen counts and information about running conditions.
- Engaging stories, images, and videos about weather events and news.
- Trusted editorial content covering a variety of topics, including health, sports, travel, and science.
Domenic Venuto, Head of Consumer Division at The Weather Company, emphasized the importance of accurate weather information for French audiences, given the country’s diverse climate. This partnership ensures that French audiences have access to the most up-to-date and localized weather details, empowering them to make informed decisions about their daily lives.
Advancing Local Marketing with Data-Driven Solutions
This collaboration also brings exciting opportunities for local marketers. Watson Advertising, formerly The Weather Company’s ad sales business, offers data-driven advertising solutions that leverage its vast data and location services platform. This technology helps marketers improve their decision-making and reduce marketing costs by providing insights into consumer behavior.
Stay Connected with The Weather Channel France
French audiences can now access The Weather Channel France through its dedicated app, available on both iOS and Android, or by visiting the website at weather.com/fr. This comprehensive resource offers reliable weather forecasts, local news, and engaging content, making it the go-to destination for all things weather in France.
